Bavarian Endurance Battle

Geschäftsklasse

Business Class Just Became A Contact Sport.
The Double Life

Business class just became a contact sport.

The BMW 5 Series has always lived a double life. Elegant enough for the executive world, sophisticated enough to cross countries in comfort, yet engineered with the unmistakable belief that the person behind the wheel should still enjoy getting there.

But somewhere along the way, BMW decided that winning formula needed another ingredient.

Muscle.

The V8 found its way beneath the tailored suit, and the character of the executive sedan changed. The E34, E39 and E60 generations all offered eight cylinder power, combining refinement, balance and authority with something considerably less civilized hiding underneath.

BMW had created an executive car that could shake your hand politely while carrying a very large hammer behind its back.

And the 5 Series had already proven that the big sedan wasn't afraid of a fight. BMW's four door 528i racers became formidable European touring cars, winning the 1982 European Touring Car Championship and the 1982 24 Hours of Spa, where BMW 528is filled the first six finishing positions.

BMW had engineered a monster and put it in a suit.
Geschäftsklasse Challenge Generations
E34  •  E39  •  E60
Non-M • Non-Touring
The Invitation

Now Loosen The Tie.

Bavarian Endurance Battle created Geschäftsklasse for the people who understand exactly what makes that contradiction so appealing.

E34. E39. E60.

This isn't the lightweight generational argument of Dreier. Geschäftsklasse arrives differently. Bigger bodies. Longer wheelbases. Executive presence. And underneath it all, the heritage of BMW performance with the possibility of eight cylinders providing the muscle.
The Assignment

Bring the big sedan.

Bring the torque. Bring the BMW that looks like it should be parked outside the boardroom instead of fighting its way through twelve hours at Buttonwillow.

Straighten your jacket. Look at your watch.

Then forget both.

Loosen the tie. Roll up your sleeves.

“Cancel my next appointment.”

Hand somebody the briefcase.

“Hold my briefcase.”

Then get in the car.

E34  •  E39  •  E60

Business Can Wait.

There Is Racing To Do.